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Feature
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List Processing
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Advantage
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Develop a list items to be prioritized. Such a list could include product features or specific ads. You can use one criteria to rank or use multiple criteria to create a xy plot.
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Benefit
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Immediately display prioritized list of items in an easy-to-understand graphical format to stimulate discussion and action.
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Feature
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Supplemental Statistics
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Advantage
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Display average response and number of responses as well as diversity measures including standard deviation.
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Benefit
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Real time basic statistical analysis helps you gain a deeper understanding of the anonymous polling results.
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Feature
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Non-responders mode
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Advantage
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Identify which individuals have not entered a response and ask them to make their entry.
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Benefit
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You can ensure a 100% collection of data points
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Feature
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Response Counter
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Advantage
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It is easy see the number of responses received for a polling question with the number counter and graphical representation of inputs received.
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Benefit
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It is a straightforward way to tell when to advance to the next survey question and when an adequate sample has been obtained.
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Feature
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Cross tabulation
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Advantage
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Cut and splice responses based on demographics. It is possible to screen responses based on multiple demographic layers such as men with incomes over $100,000 that are non-smokers.
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Benefit
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You can view how important constituencies are responding to survey questions with minimal effort.
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Feature
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Export data
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Advantage
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Export data into comma delimited files that are easily transferable to Excel and SPSS as well as a host of other statistical analysis and database programs.
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Benefit
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It is a simple process to export data for sophisticated analysis after the focus group sessions.
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Feature
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Automatic written report templates
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Advantage
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Immediately following a session it is possible to develop written reports summarizing responses.
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Benefit
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You can produce an immediate deliverable for clients after a focus group session.
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Feature
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Turbo Question
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Advantage
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From within a polling session, create survey questions to follow up on unusual responses to survey questions asked within the session.
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Benefit
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Garner a deeper understanding of results by drilling down deeper into hidden issues.
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Using OptionFinder in Market Research
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