OptionPower is native to PowerPoint. All the graphic capabilities of PowerPoint are available to you so you can create professional presentations without having to learn a new software program.
Benefit
It makes your PowerPoint interactive. Now, anyone who knows PowerPoint can create and run an anonymous polling session.
Feature
Supplemental Statistics
Advantage
Display a wide range of statistical measures for immediate analysis. Statistical measures include number of responses, average, standard deviation, variance, confidence interval, and a polarization index.
Benefit
Client can view a substantive analysis in real time as the focus group session is being conducted.
Feature
Non-responders mode
Advantage
Identify which individuals have not entered a response and ask them to make their entry.
It is easy see the number of responses received for a polling question with the number count and graphical representation of inputs.
Benefit
It is easy to tell when to advance to the next survey question and when an adequate sample has been obtained.
Feature
SQL server files
Advantage
Dynamically read from and write to a SQL server database during a polling session. Data is written over a network to a database, which can then be queried within the session.
Benefit
This configuration allows your clients to see results at their own pace and do statistical analysis of the results during the focus group. Useful information is made available to clients in real time.
Feature
Dynamic access to previous sessions
Advantage
You can access data from previous sessions to see how polling from current focus group compares to other groups or the sample as a whole.
Benefit
Real-time comparative analysis enables you to view specific focus group responses in relation to the entire sample.
Feature
Cross tabulation
Advantage
Cut and splice responses based on demographics. It is possible to screen responses based on multiple demographic layers such as men with incomes over $100,000 that are non-smokers.
Benefit
You can view how important constituencies are responding to survey questions with minimal effort.
Feature
Export data
Advantage
Export data into comma delimited files that are easily transferable to Excel and SPSS as well as a host of other statistical analysis and database programs.
Benefit
It is a simple process to export data for sophisticated analysis after the focus group sessions.
Feature
Automatic written report templates
Advantage
Immediately following a session it is possible to develop written reports summarizing responses.
Benefit
You can produce an immediate deliverable for clients after a focus group session.
Feature
Turbo Question
Advantage
From within a polling session, create survey questions to follow up on unusual responses to survey questions asked within the session.
Benefit
Garner a deeper understanding of results by drilling down deeper into hidden issues.
Feature
Response Counter
Advantage
It is easy see the number of responses received for a polling question with the number count and graphical representation of inputs.
Benefit
It is easy to tell when to advance to the next survey question and when an adequate sample has been obtained.
Using OptionPower in Market Research)
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