Home > Market Research > OptionPower Special Features
OptionPower Will Validate Your Market Research Programs
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![]() SUPPLEMENTAL STATISTICSDisplay a wide range of statistical measures for immediate analysis. Statistical measures include number of responses, average, standard deviation, variance, confidence interval, and a polarization index. Research originators and clients can view live, real-time substantive analysis while the research session is being conducted. |
![]() STORE PARTICIPANT POLLING DATA IN A FULLY RELATIONAL SQL DATABASEEasily access data and analyze by session, participant, group, or other variables. Access data real-time during a session for immediate review. You can revisit the data later, too, if you want to look at it from different perspectives or if you need to prepare audit and compliance reports. |
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