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OptionPower Will Validate Your Market Research Programs

IDENTIFY NON-RESPONDERS See which keypads haven't responded to interactive questions so you can achieve 100% response rates and a complete data set when required. Non-responders are displayed only with a number code so anonymity is maintained.

SUPPLEMENTAL STATISTICS Display a wide range of statistical measures for immediate analysis. Statistical measures include number of responses, average, standard deviation, variance, confidence interval, and a polarization index. Research originators and clients can view live, real-time substantive analysis while the research session is being conducted.

STORE PARTICIPANT POLLING DATA IN A FULLY RELATIONAL SQL DATABASE Easily access data and analyze by session, participant, group, or other variables. Access data real-time during a session for immediate review. You can revisit the data later, too, if you want to look at it from different perspectives or if you need to prepare audit and compliance reports.

CROSS TABULATION Cut and splice responses based on demographics. It is possible to screen responses based on multiple demographic layers such as men with incomes over $100,000 that are non-smokers. You can view how important constituencies are responding to survey questions with minimal effort.