Interactive technology fundamentally improves the dynamics of focus groups and other customer listening sessions. Using wireless response keypads, participants answer interactive questions about various aspects of products, services, or other marketing topics where key customer input is needed. Depending upon the type of research you are conducting, quantitative or qualitative, there are a variety of benefits that can be experienced:
Interactivity for Quantitative Analysis:
- Accelerate the collection of data – Collect data from dozens (even hundreds) of participants in a fraction of the time it would take with standard survey instruments.
- Automatically process data – Polling results are instantly tabulated, potentially saving weeks and months of manual compiling. Polling results can be instantly broken down by participant demographics (gender, age groups, etc.).
- Capture & show results in real time – Polling results are displayed instantly, providing immediate insight into the group’s opinions.
Interactivity for Blended Quantitative and Qualitative Analysis
- Immediate display of data fosters richer discussions – Polling data quickly shows collective opinion, but the real value comes from the discussions after results are displayed. This dynamic group interaction gives you valuable insight into consumer behavior.
- Honest input – Because the process is anonymous, people are willing to use the keypad to express their true voice.
- 100% participation – During an interactive question, software packages are capable of displaying keypad numbers that haven’t responded, ensuring that everyone provides their opinion while maintaining anonymity.
- Interested in Purchasing a System
- Find out which OTI system is right for your particular market research methods. Click here to learn more.
- Rental Programs
- Interested in renting a system for an upcoming market research engagement? Click here to learn about everything from "Do-it-Yourself" programs to Full Service solutions.
- White Papers
- Learn more about the benefits that keypads provide to market research sessions. WhitePapers are crafted by gurus of interactivity and help presenters, users, or potential clients learn how group response can best be used to achieve desired outcomes.
- Testimonials
- Find out what our education clients have to say about OTI and our products.
- Links to Education Resources
- Follow these links to some of our recommended sources where you will find relevant and useful information about interactive market research.
Choosing a System
Rental Solutions
White Papers
Testimonials
Resources
How OTI Improves Market Research
TOP